Search Engine Optimization


Drive traffic to your website by achieving page 1 rankings in search engines for valuable keywords.


An initial audit that includes a competitive review and keyword research is completed in order to build a project plan that has a clear plan for success.


On-page optimization & internal linking is set up to maximize rankings


Landing page creation and optimization is put in place for each keyword


Monthly link building and content outreach takes place in order to augment ranking growth


SEO Process
Our 5 step SEO process ensures that your business gets the most out of our services


Discovery
Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.


1- Project Brief
Define client information & business goals along with all required information to properly complete discovery process - Marketing Manager


2- Keyword Research
Define potential target keywords based on business goals outlined in the Project Brief and opportunities found in the SEO Audit - Associate


3- IA Overview (optional)
Produce suggestions for improving site performance based on user experience and navigation - Associate


4- SEO Audit
Create baseline for current website SEO performance based on analytics and onsite & offsite factors - Tech Specialist


5- Competitive Analysis
Define SEO competitors based on Keyword Research and determine areas of opportunity and risk - Associate


Strategy
Create a comprehensive SEO strategy and project plan that clearly outlines deliverables and measurable business goals


1- On-site Strategy
Document actionable plan to introduce changes to the website code and content to optimize it for search engines - Tech Specialist


2- Off-site Strategy
Determine potential partners and influencers to target for link-building and PR efforts that align with the approach and timeline of the project – Associate


3- Content Strategy
Create schedule of content to be created for the website, outreach campaigns, press releases, and social media. - Content Specialist


4- Measurement Planning
Document measurable short-term and long-term goals to evaluate campaign performance - Analysis Specialist


On-site Optimization
Implement recommendations from the On-Site Strategy & Content Strategy through development or collaboration with the client


1- Content Implementation
Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document - Content Specialist


2- Technical Implementation
Implement edits to the website code based on the On-Site Strategy. This includes changes to page elements like meta information, canonical tags, no-follow links, and internal links. It also encompasses revamping sitewide elements like a domain's robots.txt file, sitemap, Google Analytics account, and the domain's connected Google Webmaster Tools account. It can even go so far as to involve changes to social media strategy - SEO Specialist


Content Marketing
Implement project plan from the Off-Site Strategy and Content Strategy through influencer outreach and content sharing.


1- Content Creation
Regularly create quality content based on the Content Strategy - Content Specialist


2- Public Relations (optional - extra cost)
Spread information about the client's business using press releases, news, and industry channels in an effort to increase exposure of content and links back to the client's website - Marketing Manager


3- Influencer Outreach
Contact potential partners with the goal of publishing content on their websites that include links to the client's website - Associate


4- Social Media (optional - extra cost)
Encourage audiences to share and discuss content related to a client's business. – Associate


Analysis & Reporting
Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results


1- Monthly Performance Report
Document current standing of goals, campaign metrics, tasks completed, and plan for the following month - Analysis Specialist


2- Quarterly Review
Comprehensive overview of campaign and adjustments to the project plan based on the results achieved - Analysis Specialist