How Does Social Media Work?
Did you know that over 70 percent of Internet users are more likely to buy products from a brand they are following on a social networking site like Facebook or Twitter? Statistics show that more than 15 percent of customers use social media sites to search for local businesses. These platforms account for nearly a quarter of the total time that people spend online. About 53 percent of Internet users recommend products in their tweets. Facebook has over one billion users. More than 11 million people visit YouTube each month. Approximately 80 percent of people connect with brands through Facebook.
Social media marketing makes your content available to multiple social networks such as Twitter, Facebook, Google+ and LinkedIn. This helps maximize the exposure of your content and boost your online presence. By syndicating your content, you can reach a wider audience and increase your visibility on the Internet. This practice is based on the development of a network composed of people having a common interest for a topic. Your content will be seen as relevant and useful since it generates comments and drives customer engagement.
By developing and distributing content that is relevant to your target audience, you can build a successful brand and increase your customer base. This practice will help you promote and expose your brand to the world.